11 March 2010

2009 Yearbook

Here are the posters of note that were discussed in the 2009 Yearbook show.  The episode and companion film list will be posted shortly.


I don't know if Steven Soderbergh is involved in the creation of the posters for his films, or just intelligent enough to hire creative people to handle the marketing...either way, his films consistantly have great designs.  Traffic, The Limey, Bubble, The Informant!, Full Frontal, Che, the list goes on and on.




This documentary took an interesting angle in that it ignored the devious nature of creating "good" advertising (that people can be made to want shit they don't need) and just focused on the art of creating good design.  The poster needs to fulfill the ideas presented in the film and I think it succeeds wonderfully.


Simple. Iconic. What else do you need?  I especially like the lack of names (and there are great creative names behind this film) anywhere near the name of the film.  The tag line is perfect too.  It conveys a sense that this film is officially a children's film, but there is a kid in all of us, so really, it's a film for everyone.


Speaking of a lack of vanity.  When a movie star of the Tom Cruise, Tom Hanks or George Clooney variety are in a film, I'm always impressed when the marketing department/company goes with a poster that does not include a head shot.  This one goes one step further in that the three main characters are on the poster, but in silhouette.  And on top of that, Mr. Clooney has his back to us. 


A British comedy about how far a miscommunication between two governments can go...this is exactly the poster design you go with for this film.  The only thing better is the trailer.





A documentary about the industrial food system we have here in this country and what it is doing to our health.  Once again, what other image do you go with to convey the odd nature of industrializing something that is natural to this world.  A cow with a barcode.  A brilliant, simple and terrifying design. 



At first glance I thought this teaser poster for 9 was original and very creative...then I remembered the "What is the Matrix?" poster from years ago and the creativity points when down a little bit for 9.  I still like the idea though.  Any poster that doesn't include the title of the film gets my attention, which is probably the intent.


To continue with the 9 theme...this poster was just plain creative and intriguing and original.  The target practice element was inspired and once again, the total lack of vanity this poster displays gets it extra points.  Actually, all the posters made for this film are fantastic.

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